Why your Business absolutely needs SEO
Search Engine Optimization. If you are a business owner and looking to increase your searchability and visibility, these are the most important words that you should get to know. Search Engine Optimization is the process of improving the quality and quantity of your website traffic. The importance of SEO lies within how it works to drive unpaid traffic rather than direct or paid traffic. Meaning it’s cost-effective!!!!
Organic search is a large part of a business’s website traffic and performance. We all know that Google is the king when it comes to search engines (others include Yahoo or Bing). This is why you need to do some “sucking-up” to Google. Being highly visible as a trusted resource by Google is going to pay huge dividends for your website performance. This is where producing high-quality content outweighs the quantity of the content.
One of the goals of SEO is to establish a strong foundation for a well put together website. This takes into account effective user experience (desktop AND mobile) that can be easily discoverable for the search engines. Developing this authority is not done overnight but can be enhanced with quality backlink profiles, positive user behavior, machine-learning signals, and optimized on-page elements and content.
The phrase “Google knows” is not to be taken lightly. Google has learned how to understand positive or negative user experience, increasing the importance of getting the users what they want faster. If a user can not find what they are looking for, on your website, performance with the King is going to suffer.
Local SEO is another section of SEO that is very important for Small Businesses, who are primarily focused on specific towns, cities, regions, etc. If you are a lawn care business, doing business only in your city, you want to optimize your digital properties within your vicinity and not worry about someone's lawn in a different country. This is where local citations and backlinks, local listings, Google My Business are incredibly relevant and important. Don’t forget about user reviews on Google and other sites such as Yelp, Help Advisor, etc. Having positive reviews, and a lot of them definitely is a plus in Google’s books.
If your website homepage is the equivalent to your storefront, SEO is the experience customers have within your store.
Below is a perfect graph to showcase how SEO and quality content improves your business in the long-run game.