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Top 10 Ways to Up Your Digital Marketing Efforts

It’s no secret that digital marketing is the name of the game these days. The pandemic has made this even more prominent, with businesses scrambling to go fully digital. For a quick refresh of your memory, digital marketing involves all efforts that use the internet and our devices to connect with our audiences and customers anywhere in the world. Here are just a few examples of digital marketing efforts:

  • Search Engine Optimization (SEO)

  • Content marketing

  • Email marketing

  • Social media marketing

  • Pay-per-click (PPC)

  • Google Adwords

  • Account-Based Marketing

With marketing budgets being cut, digital marketing can provide a more cost-effective strategy than traditional marketing while allowing for targeted conversions of specific audiences and prospects to leads, subscribers, and customers. Add on to that, digital marketing can help build brand reputation, earn your audience’s trust and provide valuable analytics and insights that enable your business to grow. With all of this in mind, businesses can capitalize on the digital marketing boom by following these 10 ways:

  1. Flexibility and change are the name of the game. The world of digital marketing is fast-paced and honing the ability to tweak tools, strategies and tactics is an absolute must for agile businesses.

  2. SMART Goals! We’ve talked about SMART goals here at Design Tri. No need to go on and on about them, so just use them.

  3. Execution, execution, execution. The data you collect won’t mean too much if you don’t execute your plan perfectly. Make sure to make any adjustments quickly as the attention span of customers is now down to mere seconds.

  4. Creativity is a MUST! Nobody likes looking at the same old thing time and time again. Don’t be afraid to be innovative and creative, using multiple pieces of content. This can include; infographics, video, website, “out-there” designs etc. Don’t stop there either, make sure you are using a variety of channels like social media, web, mobile, and physical stores

  5. Who is your target audience? It doesn’t make sense to market a $100,000 sedan to a family of 3, does it? Why waste your precious marketing dollars towards that? Understand who your target audience is, by studying their behaviour/characteristics and traits.

  6. Diversify your channels, tactics, and strategies. No strategy is perfect and having an open mind to experimenting with different channels and tactics will help you stand out in the crowded world that is digital. By diversifying your strategy you may even find new audiences that you had no clue existed.

  7. Sales and Marketing must co-exist. Getting the most out of your digital marketing efforts involves the smooth integration of sales and marketing. Make sure your policies and process flow are seamless, so you don’t miss out on anything.

  8. Collect, measure, track and analyze your data. Digital marketing data is a gold mine. This data provides you with insights that can set you apart from your competitors.

  9. Stay connected to your customers. Audiences want personalization, they want to know they are important and that they mean everything to you. Don’t be afraid to make those online connections with your customers and don’t rely on “chatbots” to do the talking for you.

  10. Feedback is going to help you rather than hurt you. Never stop learning from your audience. This means collecting data, using surveys, polls, and forms to get their input. This will help you become agile and figure out what strategies work best for your audiences and maximize your digital marketing efforts.

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